Creative Communities - BC Library Conference 2015

Libraries are home to millions of stories - some true, some fiction; some told in words, others in sound or images. But sometimes, libraries forget to tell their own stories, and that can have an impact in patron traffic, attendance at programs, or in understanding the value of libraries in public, academic and corporate communities. As the nature of libraries changes with technology and culture, the marketing and promotion of your programs and your value to patrons and your broader community has become more important than ever. In this session, we'll talk about why promoting your library and its collections and programs is important for making sure your library thrives. We'll also talk about the many tools you can use to market and promote your library, including something that comes naturally to libraries: telling stories about what you do and how it's making a positive difference for the people you serve.